From September 25 to 26, the 40th National Building Materials Industry Quality Management Group Representatives Conference and Quality Trustworthy Team Experience Exchange Conference, organized by the China Building Materials Federation (CBMF), was successfully held in Kunming, Yunnan Province.
The conference aimed to share best practices in quality and brand development, encourage and guide enterprises in the building materials industry to strengthen quality management and enhance quality performance, and contribute to building a quality-driven nation. The event was co-organized by Beijing Guojian Lianxin Co., Ltd. and strongly supported by Huaxin Cement Co., Ltd.
Li Changqing, Level-II Inspector of the Department of Quality Development, State Administration for Market Regulation (SAMR); Zhang Shanshan, Director of the Quality Division under the Department of Science and Technology, Ministry of Industry and Information Technology (MIIT); Chen Guoqing, Deputy Party Secretary and Executive Vice President of the China Building Materials Federation; and Yang Hongbing, Vice President of Huaxin Cement, Secretary of the Party Committee of the Western Region, and General Manager, attended the conference and delivered speeches.
Also attending were Zhou Liwei, Chief Quality Supervisor and Deputy Secretary-General of CBMF; invited speakers and experts; representatives from professional associations, provincial and municipal building materials industry associations, enterprises, and media organizations; as well as representatives of the 2024 MIIT Exemplary Cases of Quality Improvement and Brand Building, 2024 Building Materials Industry “Three Product” (Variety, Quality, Brand) Typical Cases, and 2024 Outstanding Quality Management Achievements, Advanced Individuals, and Excellent Organizations. In total, over 230 participants attended the event. The meeting was chaired by Cao Yuanhui, Director of the Department of Standards and Quality of the China Building Materials Federation.
Keynote Speeches
Li Changqing introduced SAMR’s efforts to implement the Outline for Building a Quality-Powered Nation and advance quality enhancement in industrial enterprises. He emphasized the need to further carry out quality improvement initiatives in the building materials industry, strengthen innovation in technology, management, and systems, and promote public recognition of exemplary cases and individuals.
He also called for broader implementation of brand cultivation programs, accelerating the development of brand evaluation standards, establishing industry-level brand evaluation service platforms, and cultivating high-quality, competitive Chinese building materials brands. Furthermore, he stressed the importance of ensuring quality and safety, actively establishing product quality traceability systems and product instruction manuals, to achieve traceable origins, accountable responsibilities, and reliable safety.
Zhang Shanshan outlined MIIT’s approach to advancing quality and brand initiatives in support of the national strategy for a strong manufacturing and quality-driven country. She proposed four key directions:Excellence Orientation – Promote excellence in manufacturing quality, guide enterprises in building advanced quality management systems, and encourage industry associations to carry out extensive quality improvement initiatives.Reliability Core – Develop pilot verification platforms, support equipment upgrading, process innovation, and business model transformation.Industrial Foundation – Advance the “Three Product” strategy — expanding product variety, improving quality, and creating strong brands — and accelerate the supply of high-level quality standards.Public Service Optimization – Encourage associations to build cooperation platforms to jointly enhance capabilities in quality and brand development.
Chen Guoqing reviewed the Federation’s efforts and achievements in quality improvement and brand building, emphasizing that the industry must:Strengthen quality awareness and industry self-discipline, oppose disorderly and low-price competition, and foster a fair and healthy market environment;Promote technological innovation to enhance quality competitiveness, particularly around “good materials for good housing,” green and low-carbon development, and quality traceability;Strengthen brand building to continuously enhance the industry’s international influence.
Yang Hongbing shared Huaxin Cement’s practices in quality management, including fostering a culture of quality awareness, building “trustworthy quality teams” at the grassroots level, upholding “century-old quality” as a national standard, and empowering sustainable development through green innovation.
Experience Sharing and Awards
During the conference, several experts and enterprise representatives shared exemplary quality management practices:
Tian Jianping, Director of the Quality Department at Huaxin Cement, presented Huaxin’s digital and intelligent quality control system for cement production;
Professor Zhang Zengshou of Beijing Jinyu Group discussed the establishment of a comprehensive quality management system to enhance brand influence;
Jiang Jianpeng, General Manager of the Material Supply Department of Xiamen ISO Standard Sand Co., Ltd., shared experiences in building a standard sand quality traceability system;
Bian Jian, Deputy Director of the Publicity Department of the Party Committee of Beixin Building Materials, introduced successful cases of brand promotion and global outreach;
Chu Biao, Deputy Chief Engineer of Hefei Cement Research and Design Institute, presented on building pilot-scale testing platforms to advance inorganic materials innovation;
Sun Xue, Deputy Director of the Quality Management Department of Taishan Fiberglass, shared how quality management teams help cultivate new productive forces;
Zheng Shihong, Deputy Director of Manufacturing at Beijing Fiberglass Research & Design Institute, shared the use of PDCA and other quality tools in improving product reliability for urban rail transit composite platforms.
At the meeting, certificates were presented to the winners of 2024 Outstanding Quality Management Achievements, Advanced Individuals, Excellent Organizations, as well as the “Most Popular Quality Management Groups”, “Most Popular Quality Trustworthy Teams”, and 2024 Building Materials Industry “Three Product” Typical Cases.
A parallel session was held for the 2025 Building Materials Industry Quality Management Groups and Quality Trustworthy Teams, where experts provided feedback on each of the presented achievements.
Since its inception, the building materials industry’s quality management activities have been held for 40 consecutive sessions. During the 14th Five-Year Plan period, the industry has reported 751 group and team achievements, doubling from 2021, with over 450,000 participants engaging in public voting for their favorite quality groups and teams. The atmosphere of “enterprises pursuing quality and employees caring about quality” has become increasingly strong, making quality management activities an important driver of high-quality development in the industry.
The conference also received strong support from China National Building Material Group, Jinyu Group, Huaxin Cement, as well as the China Building Materials Machinery Industry Association, Shandong Building Materials Industry Association, and Xinjiang Building Materials Industry Association.
Editor: Zhang Hanwen
Reviewer: Shen Yulu, Li Yuemei
